Category — China

Well, they receive more “reward” money than their American counterparts who get US$25,000 for a gold medal. But they don’t do as well as Thai gold medalists who are given US$314,000.

From the China Daily:

China’s gold medal winners at the Beijing Olympics will be taking home cash along with their medals, state media reported Tuesday.

Each gold medalist will get 350,000 yuan (US$51,000) each, the official Xinhua News Agency said, citing Xiao Shan, the deputy head of China’s General Administration of Sports.

The prize compares to the 200,000 yuan (US$29,000) handed out to gold medal winners after the 2004 Olympic games, the report said.

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Earlier, I wondered whether Liu Xiang’s withdrawal from the 110 meter hurdles competition will negatively affect his relationship with Nike. Thanks to this tip from snactres, we find out that Nike will continue to feature Liu in its ad campaign.

From CNBC:

Despite the disappointment of one of their biggest endorsers, Nike will salute hurt Chinese hurdler Liu Xiang tomorrow — instead of hoping that he’ll disappear.

This is the type of thing that makes Nike a leader in sports marketing. When the other sponsors privately cringe at the thought of one of their top guys going down, the folks at the Swoosh actually think, “How do we spend on this and turn it into a great human moment that appeals to people?”

The print ad, which will appear in The China Daily and a few local papers here in Beijing, will have Liu Xiang’s face and will contain the following copy (in Mandarin):

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Argh! Liu Xiang, my favorite Olympian pulled out of the 110 meter hurdles reportedly because of a “tendon injury to the right foot“. As a fan who’s been blogging about Liu and who hoped that he will get his second Olympic gold medal, his decision to quit is very disappointing.

It would have been great to see him run despite whatever injury he sustained. After all, isn’t that what the Olympics is about — overcoming all odds and that kind of stuff? But, then again, maybe its unfair to expect him to risk his health and future well-being if only because his fans want to see him running. I’m sure his other fans also have mixed feelings about this.

What would be interesting to see in the future would be the impact, if any, of Liu’s decision to quit. Will Nike, for instance, still produce its Air Liu? Or will they find someone who will be a better fit for their expensive shoes? [It's expensive not because it is expensive to produce but because of the ridiculous fees they give to the stars who wear them.]

Update: The video of Liu Xiang in the 110 meter hurdles is here.

Update II: Nike continues to feature Liu Xiang in its ad campaign, details here.

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China’s answer to the U.S. victories in the Olympic swimming pool on Day 7 came from weightlifting, judo, and the badminton duo of Yu Yang and Du Jing who beat South Korea’s Lee Hyo-jung and Lee Kyung-won to pocket the gold, China’s 26th overall, in women’s badminton doubles.

So what’s the gold medal race like at the end of Day 7? It’s China with 26 golds and the U.S. with 14 golds.

Photo: xinhua via beijing2008

Tong Wen sure deserves to be lifted by her coaches after winning the gold, China’s 25th, in women’s judo, 85 kg category.

Photo source: xinhua/beijing2008